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Proposal · A digital partnership for From Head to Tail Spa
Your new site is built and ready. A partner to keep it running.
Online booking, gift cards, and your full menu of services, all on your own branded site, ready to launch.
What's built
A site as warm and considered as the spa itself.
Built around a custom dachshund wordmark and your teal-and-sand brand palette, the new site carries the same cage-free, all-natural, patience-and-kindness feel clients already know from Potomac Yard, all the way through to the booking system you already use.
Custom design system
A custom wordmark built around your teal-and-sand palette, plus a refined type pairing, reusable across every page.
Online booking flow
Booking runs through the form that already works and exists within your automated system.
Services
Every service listed, from a Full Spa Day to the signature Thera-Clean micro-bubble bath and everything in between.
Gift cards
Clients can purchase and send gift cards directly from the site as they do today.
Gallery & the Pets of Potomac Yard mural
A photo gallery pulled directly from your business's Instagram page, plus a dedicated page for the community mural fundraiser.
About & contact
Your story, hours, and Potomac Yard location.
SEO & AEO foundation
Titles, descriptions, canonical URLs, and structured data set on every page, so you show up whether someone searches on Google or asks an AI assistant like ChatGPT for pet grooming in Alexandria.
Investment
One straightforward price.
No tiers, no add-on menu. The complete site you've already seen, plus a partnership that keeps it running. 50% to start, the rest at launch. You own it outright.
The full site above, ready to launch.
Hosting, security, updates, and content changes, all included.
- Custom design system + branding
- Multipage site for improved Google ranking and crawling
- Online booking integration through current system
- Annual design enhancements to keep the site fresh
- Quarterly SEO + AEO data backed improvements
- Monthly Analytics report
- Hosting, security & backups
- Unlimited monthly updates like images & links
The care plan
No logins. No training. You send it, we ship it.
No technical staff required. Email or text the change and it's live, with no limit on how often. The same monthly also covers hosting, security, monitoring, backups, quarterly SEO/AEO improvements, a monthly analytics report, and an annual design refresh.
50% deposit to begin, balance due at launch.
First monthly care plan payment is due on launch day, then recurs on that date each month.
You own the website, content, and code outright.
Care plan is month-to-month; cancel anytime with 30 days notice.
Unlimited monthly updates to images, links, and text, submitted by email or text.
Quarterly SEO and AEO improvements, backed by ranking and traffic data.
A monthly analytics report covering site performance and bookings.
One annual design refresh included each year.
New pages, redesigns, or features beyond the site above are quoted separately.
Next steps
Sign, and we pick a launch date.
Signing starts a short, clear handoff to launch.
Sign & reserve
Sign below and a 50% deposit invoice arrives in your inbox automatically. Paying it locks your launch date.
Walk the site together
One more pass through the live preview to confirm everything's ready.
Launch day
Your domain points to the new site, and your first monthly care plan payment is due. It recurs on that date every month.
From there
The care plan keeps it running. Send changes by email or text and we ship them.
Ready when you are
Review & sign
When you're ready, we'll email the agreement straight to your inbox to sign. One tap, no printing, no scanning, no account to create. The signed PDF lands in your inbox and ours automatically.
Once you sign, a 50% deposit invoice is sent to you. Paying it reserves your launch date; the remaining balance is due at launch.